Once upon a time collection

 Bajoo’s co-founder and lead designer, Ms. Jacqueline Cheong, invented and created the Tutukurung in 2014 and released the first ever collection under the label, SugarSugar. This was met with astounding response. On the back of this, the in-house label has followed up in recent years with even more exciting and beautiful Tutukurung style outfits for their little fashionistas.

This year, the “Once Upon a Time Collection” was created for all little girls who ever dreamed to be a fairytale princess. Hoping to inspire, motivate and empower every little fashionista out there to be strong, confident and stand up for what they believe in. The outfits are sophisticated and wearable, the once upon a time collection, is made with love and made to excite.